Dear Client: This Book Will Teach You How to Get What You Want from Creative People
About the Author
Bonnie Siegler, voted one of the 50 most influential designers working today by Graphic Design USA, founded and runs the award-winning design studio Eight and a Half. Best known for her graphic design work for Saturday Night Live, the Criterion Collection, HBO, Late Night with Seth Meyers, and Newsweek, Siegler was also the founding designer of the Daily Beast with Tina Brown and cofounded Lucky magazine with Kim France and Andrea Linett. She teaches workshops at Rhode Island School of Design and Maryland Institute College of Art and for years taught graphic design at Yale University. Siegler is the author of two books, Signs of Resistance and Dear Client. She lives with her family in Brooklyn, NY.
In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk.
Written as a series of 46 honest, friendly lessons—“Know What You Like,” “Decide Who Will Decide,” “Focus Groups Suck,” “Don’t Say ‘Make It Yellow,’ Say ‘Make It Sunny,’” “Serve Lunch During Lunchtime Meetings”—it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn’t imagine. And most of all, how to have fun, save money, and get the results you want.
- Paperback: 208 pages
- Publisher: Artisan (February 20, 2018)
- Language: English
- ISBN-10: 1579658334
- ISBN-13: 978-1579658335
- Product Dimensions: 5.6 x 0.7 x 8.1 inches